Google Chromecast more popular than Apple TV

Google Chromecast has supplanted Apple TV as the most popular streaming device in the US, according to new research from Parks Associates.

While Roku continues to lead the way, accounting for 29% of sales so far this year, Google Chromecast came in second place with 20%, followed by Apple TV (17%) and Amazon Fire TV (10%).

Overall, the research revealed that 10% of US broadband households purchased a streaming media player or stick in the first three quarters of 2014, already matching sales from the previous year.

“Nearly 50% of video content that U.S. consumers watch on a TV set is non-linear, up from 38% in 2010, and it is already the majority for people 18-44,” said Barbara Kraus, director of research at Parks Associates.

“The market is changing rapidly to account for these new digital media habits. Roku now offers a streaming stick, and Amazon’s Fire TV streaming stick leaves Apple as the only top player without a stick product in the streaming media device category.”