Channel 5 has lined up Beefeater as a sponsor for its relaunch of It’s A Knockout. The 11-week series, which starts on Friday 3 September, will be backed by the restaurant and pub chain as part of its new campaign based around ‘the best of British’.
Included in the campaign, which is being developed by Motive Communications, is an advertiser-funded food programme also broadcast on C5 – Great British Food Made Special – which will feature a traditional British recipe given a contemporary twist.
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