EMAP Launches Multimedia Escape Routes Brand

EMAP Online and EMAP élan today launch the first UK media brand to make its debut in both print and as an e-commerce enabled internet site. Escape Routes is a holiday and travel guide available as a 140-page glossy magazine as well as an online booking centre, at www.escaperoutes.net.

Anna Patmore, head of travel at EMAP Online, explained the benefits of joint media: “The online component of Escape Routes introduces an exciting one-stop holiday shop, aimed at travellers rather than tourists. The service will provide its users with expert advice and insights rarely found in High Street travel outlets.”

Features offered by the website include tailor-made holidays, advice from independent specialists, last-minute deals, local weather forecasts and currency converters, and online travel chat.

Emap Online: 0171 309 2710 Emap Elan: 0171 437 9011