ONdigital Excluded From New Digital Audience Data

Digital terrestrial television provider, ONdigital, will not be included in the first set of digital audience figures. The audience data, which is being released next month by the Broadcasters Audience Research Board (BARB), will enable measurement of digital only channels for the first time.

Andrew Marre, head of PR at ONdigital said: “The BARB system does not at present measure ONdigital audience figures. There are a few technicalities to be sorted but it is on our list of things to do.”

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