Redwood In Joint Venture To Create Red Cat Catalogue Agency

Redwood Publishing announced this week that it is to launch a new specialist catalogue agency called Red Cat. The agency will help high street retailers and other companies to design and produce catalogues with creative branding and customer focused editorial.

Redwood is joining forces with catalogue specialist Gordon Ellis-Brown for the venture. Gordon Ellis Brown has worked on catalogues such as The Next Directory and The Carphone Warehouse in the past.

Managing director of Redwood Publishing, Mike Potter, commented: “With Gordon’s extensive experience both in the UK and US markets, combined with our own creative editorial expertise and buying power for paper and print, Red Cat will deliver financially successful mail order catalogues. We’ve already had demand from Redwood’s existing clients for a specialist catalogue service and, with the launch of Red Cat, we intend to make mail order a compelling success story for more companies.”

Last year, the UK home shopping market was valued at £10.2 billion, and this is expected to rise to £12.6 billion by the year 2002.

Redwood Publishing: 0171 747 0700 Gordon Ellis-Brown: 0171 747 0800