Havas Media Group has announced the appointment of Damien Marchi as its new global head of content.
With more than 15 years’ experience specialising in cross platform content production and marketing, Marchi has worked across entertainment, drama and news. Leading digital adaptations for shows such as The X Factor, Big Brother and Star Academy, he has worked with brands including RedBull, Air France, P&G and L’Oréal.
Marchi also picked up an Emmy Award whilst working for production company Streampower on its interactive TV programme CULT and holds two Banff Awards for his time with FremantleMedia producing online originals Freak and SortedFood – which became the UK’s largest cooking community on YouTube.
Previously, Marchi was member of the executive committee of Euronews where he led the digital transformation of the newsroom.
“2015 will be the year of content for Havas,” said Dominique Delport, global managing director Havas Media.
“We are going to innovate at scale and it’s already started thanks to our friends at Universal and NewsCred. Multi device content marketing runs through Damien’s veins. He has always been at the forefront of global developments in content, working on some of the world’s most talked about shows.”
Marchi added: “I began my career at a start up and to some extent feel like I have come home. The size and scale of Havas has not stopped it being an energetic and exciting to place to work. These two qualities will come handy as the global content market is at a turning point.
“On the one hand, business models in the industry are being seriously challenged and on the other hand, people have never had such as thirst for content. It’s an exciting time to be on the agency side – the historic meeting-place of stories, brands, platforms and producers. And with content at its core since its creation in 1835, Havas has all it takes to become the best of the industry.”
Marchi is based in the Havas Paris HQ and reports directly to Delport.
