Talk Radio is to launch a promotion for its new breakfast show using scratch cards in the Sun, the Mirror and the Daily Record. The new show, the Big Boys Breakfast, starts next Monday, 15 March (see Newsline).
The promotion also begins next week, and runs for a fortnight. It will be backed up by a £200,000 ad campaign in the same three titles. Every card carries a winning number and the first person to call into the show wins the prize, which include trips for two to a number of European destinations.
Tim Bleakley, sales director at Talk Radio, commented: “This is an effective way to raise awareness of one of our flagship programmes. It is an interactive promotion for Britain’s only interactive radio show – listen, respond and win.”
Talk Radio: 0171 636 1089
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