Starcom MediaVest Group makes programmatic appointment

Adam Hancox, formerly of Havas, has been appointed as Starcom MediaVest Group’s new programmatic associate director.

Hancox, who took up his role this week, will be tasked with helping to lead digital and programmatic transformation across the agency’s client portfolio. He will be responsible for driving programmatic and the role it plays in SMG’s newly-established Precision Marketing offering.

Hancox will report to SMG’s Chris Camacho, managing partner, Precision Marketing, who said: “Adam is a vastly experienced programmatic expert and brings with him a wealth of knowledge in accelerating the programmatic conversation within the wider planning mix.

“As Adam’s track record shows his leadership will be vital in driving digital and programmatic growth for our clients.”

Hancox added: “Programmatic within SMG presents a huge opportunity, the recent VivaKi restructure is hugely advantageous for clients and the wider agency and is something I’m hugely excited to be a part of.”

Prior to his position at SMG, Hancox was programmatic manager at Havas where he worked across all clients within both Havas Media Group and Arena.