National Newspaper NRS – January 1999

The NRS figures for the national newspaper titles in January 1999 painted a generally bleak picture of the market. The Daily Mail and The Mirror were the only nationals to see rises in circulation, rising 8.5% and 4.5% respectively.

The Independent and The Times lost the greatest proportion of readers. The Independent dropped over 18% of its readership, and The Times shed 14.7%. The Independent’s Sunday sister also fared badly, losing 12.8% of its readership.

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