This weekend marked the broadcast of the first pay-per-view football match by BSkyB. The match, which was broadcast on Saturday night, was Oxford United v Sunderland, and estimates in the press over the weekend said that as many as 20,000 subscribers paid £7.95 to watch it.
ITV recently secured TV rights to the EUFA Champions Cup for the next four years, and will broadcast matches on its terrestrial channel, but also on ONdigital, its subscriber service (see Newsline). The Monopolies and Mergers Commission (MMC) is currently examining BSkyB’s bid for Manchester United Football Club.
BSkyB: 0171 705 3200
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