Guardian News & Media is the latest business to join AOL’s video syndication platform as a content and publishing partner.
The agreement will see AOL On distribute the Guardian’s original video content to a global audience, giving the publisher full access to AOL’s curated video libraries – one of the largest on the web with more than one million premium AOL-created videos.
Averaging approximately one billion video views a month, AOL On is used by AOL sites, third party publishers, mobile applications and 16 over-the-top platforms. Since launching in March 2014, it has produced almost 50 original series, with two UK originals currently in production.
The news comes shortly after Verizon announced that it is to buy AOL in a deal worth $4.4 billion, giving the US telecoms giant access to AOL’s automated ad platforms and video content, as well as global brands The Huffington Post, TechCrunch and Engadget.
“AOL is committed to producing premium content that captures the imagination of consumers,” said Graham Moysey, head of international, AOL.
“Curation and distribution go hand-in-hand ith great content and we’re delighted the Guardian has chosen AOL On as a partner to drive even greater audiences to their content.”