Dentsu Aegis acquires commerce agency eCommera

Tracy De Groose, CEO, Dentsu Aegis Network

Dentsu Aegis Network has acquired commerce agency eCommera as the group looks to strengthen its commerce proposition globally.

The move will see eCommera’s team of 275 staff join Isobar, Dentsu’s global digital agency.

“In a time when changing consumer expectations are transforming the retail sector, the need for a more seamless integration of brand experience and commercial experience is critical,” said Tracy De Groose, CEO UK & Ireland, Dentsu Aegis.

“eCommera’s reputation for innovation, and their track record in guiding retailers through the changing retail landscape complements and strengthens our Brand Commerce offering. We are delighted to welcome the eCommera team to our business.”

Mark Fagan, CEO of eCommera, who will report to De Groose, added: “We are excited to join Dentsu Aegis Network at a time of significant growth for both companies.

“Now, for our clients, we have a much richer offering across media and digital. We will be able to leverage Isobar’s brand-building capability and global scale to provide innovative best-in-class cross-channel solutions, and guide clients on their journey in this increasingly interconnected and complex brand commerce space.”