Guardian Unlimited Creates Advertising Partnership With Yahoo UK & Ireland

The Guardian Unlimited network of websites has finalised an editorial and classified advertising content deal with portal site Yahoo UK & Ireland. Under the deal, Yahoo will carry editorial content from across the Guardian Unlimited network and all advertising from the Jobs Unlimited recruitment site.

The group has also secured content partnership deals with a number of other websites, including MSN and WHSmith.

Commenting on the deals, Geoff Inns business development director, says: “These mutually beneficial partnerships with major internet organisations are a great way of raising the profile and extending awareness of the Guardian Unlimited network.”

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