After the securing the exclusive rights to the Premier League earlier this year, Sky Sports has now won the rights to show clips from every Premier League game across its digital platforms.
The three-year agreement, starting from the 2016-17 season, will see clips from every Premier League match made available to both mobile and online users, with packages set to include in-match content and highlights.
As part of the deal, Sky Sports, which attracts up to 35 million digital users a month, has entered into an exclusive partnership with News UK that will see clips also being made available across The Sunday Times, The Times and The Sun digital services.
“We are delighted to be teaming up with Sky Sports for this exclusive distribution partnership, which gives us the green light to continue bringing Premier League clips to our engaged customers for another three years,” said News UK CEO Mike Darcey.
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“It was a competitive process with lots of interest from across the industry, which is testament to the innovation displayed by, and intuitive marketing campaigns created by, teams at News UK since first winning the rights in 2013. This new partnership with Sky Sports will undoubtedly bring a better product to market for our customers.”
Barney Francis, managing director of Sky Sports, added: “The way people watch sport is changing rapidly and this agreement ensures Sky Sports will continue to offer the best coverage across TV, mobile, online and social media.
“However they choose to watch, our customers will have all the defining moments from the Premier League at their fingertips for years to come.”
