Syzygy Launches Net-Dedicated Business Solutions Division
Digital media agency Syzygy has launched Digital Fast Track, a new service dedicated to providing clients with a fast-response internet business solution.
The new division, headed by Andrew Lowe, previously head of multimedia at Oasis TV, is intended to provide deadline-driven business solutions including promotional micro-sites that support above the line campaigns or product launches, business events, announcements and even online chat areas. The thinking behind Digital Fast Track is that often clients do not require vast, complex sites to be built in order meet their often temporary and changing requirements; a flexible and time-responsive service is often more valuable, says Syzygy.
“The internet marketplace is splitting into two distinct camps: long-term eBusiness consulting and implementation services, and time-critical short-term projects. Syzygy fully intends to be at the forefront of both,” says managing director, Chris Robson.
“The market is now ready for this kind of high quality, more accountable service – for many, commissioning a big, complex site is neither cost-effective, nor necessary. Digital Fast Track is all about getting products and messages to market quickly, cleanly and effectively,” adds Robson.
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