‘Press Claims Bulk Of Adspend Share’ Says Advertising Association
The Advertising Association (AA) has published its annual Advertising Statistics Yearbook this week, showing that advertising spend rose to £14.3 billion during 1998 and accounted for its highest ever share of Gross Domestic Product (GDP).
Press continues to attract the bulk of adspend, grabbing a 52% share. Expenditure on newspaper classified advertising increased by 5.6% during 1998, and advertising provided 61% of the net revenue for the newspaper and consumer magazine press.
TV claims a 28% share of the adspend for 1998, and the AA report shows that BBC viewing time has dropped per household, whereas commercial channels have increased their viewing hours.
The Advertising Statistic Yearbook is available from:
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