BT Sport is to become the home of The 2017/18 Australia vs England Ashes and will show all Australian home cricket internationals exclusively live in the UK, from 2016 to 2021, after winning a five-year rights deal.
The Ashes will be broadcast as part of 210 days of international Australian cricket to be shown on BT Sport, which will include all Australian Test Matches, One Day Internationals and T20 Internationals played in Australia. Multiple series against nations such as New Zealand, South Africa, India and Pakistan will also be broadcast on BT Sport.
The rights also include 35 KFC Big Bash League matches, the women’s Ashes and the women’s T20 Big Bash League.
Cricket Australia executive general manager of Media, communications & marketing, Ben Amarfio, said the agreement signalled a new era in Australian cricket broadcasting.
“BT Sport put forward a highly compelling bid for the rights to broadcast cricket from Australia to audiences throughout the United Kingdom,” he said.
“They are uniquely placed to become one of the UK’s largest sports channels and we think cricket can provide the content and opportunities to help them do just that.
“With more cricket content now available via BT Sport, free-to-air television and through our digital platforms, we are making the game more accessible to more people. The principle of taking the game to more people is very important in our efforts to grow the game.”