News International Signs Real Media For Internet Ad Sales

Online sales specialist, Real Media, has been appointed by News International to handle the sales for all of the Times Internet websites. Under the deal, Real Media will represent, on an exclusive basis, times-money.co.uk, the-times.co.uk, sunday-times.co.uk and times-sport.co.uk.

Real Media brings to Times Internet Open AdStream, an ad management and targeting system. Open AdStream handles all aspects of online advertising from booking to tracking.

Commenting on the deal, Paul Simon, commercial director at Times Internet, says: “News International were not only impressed with the ability of Real Media to offer advertisers more targeted and enriched forms of advertising, away from the traditional banner and button, but also with the infrastructure it has to provide best customer service to advertisers and agencies.”

News International: 0171 782 6000 Real Media: 0171 233 8181