Emap Radio Gives Kiss A New Look

Emap Radio reveals a new look Kiss FM this week with a £1.5 million campaign. The London dance station will be known as Kiss 100, and the name change will be accompanied by a major advertising campaign including television and outdoor.

The advertising campaign, dubbed Live Sexy and aimed at 15-24 year old Londoners, is being handled by Mother. It breaks this week along with the unveiling of Kiss’ first new logo for 10 years, which is designed by Bamber Forsythe. The campaign is a result of research carried out by Kiss FM, which includes analysis of the ROAR survey into the needs of young people (see Newsline).

Kiss FM, which underwent some dramatic restructuring last year (see Newsline), has a total audience of over 1 million according to the latest RAJAR data.

Emap Radio: 0171 504 6000