Teads hires the Guardian’s head of video advertising

Online video ad business Teads has hired Lee Fels as its new UK publishing director.

Previously head of mobile and video advertising at The Guardian, Fels will be responsible for developing existing relationships with UK publishers and continuing the drive towards mobile, video and programmatic.

During his eight years at The Guardian, Fels worked on the newsbrand’s native advertising offering and over the last five years was focused solely on mobile and video.
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“Having worked with one of the world’s largest online publishers for nearly a decade, and being one of Teads customers during that time, I’m excited to join the company,” Fels said.

“I know the challenges faced by premium publishers when expanding into video and mobile and am looking forward to helping both existing and prospect clients address this using Teads’ native formats; as one of Teads customers, I saw how the innovation of native video advertising truly helped publishers with the difficult demand of significantly monetising video.”

Justin Taylor, UK MD at Teads, added: “Having someone of Lee’s calibre on the team, with his deep understanding of publishers’ perspective, will veritably accelerate our growth in the UK.”