The Independent today launched a new 12-page pull-out sports supplement, Sport. This is to be followed on Wednesday by a new stand-alone 16-page business section. Both supplements will be promoted through a television campaign created by the Independent‘s creative agency, Euro RSCG Wnek Gosper (see Independent Radio Ad Wins Aerial Award).
Today’s Sport supplement contains fewer ads than last week’s non-pull-out sports section, with advertisements from Vernon’s pools, Hammers magazine and Granada rentals promoting Sky Digital. The section offers very comprehensive sports coverage, although there is little here that the paper didn’t previously cover with its incorporated sports pages.
The Independent: 0171 345 2000
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