Cabal’s Front Sees The Highest Ever Launch Figures In Market Sector

Cabal Communications has released a publisher’s statement following the recent launch of its two consumer titles, front and Real Homes Magazine. front was launched in October last year, aimed at 18-24 year old males, and a spokesperson said of the title: “front is more than just a lifestyle magazine, it’s an attitude that every young shaver needs if he is to wring every last glorious drop from the blinding flannel of fun that is life” (see Newsline).

The title averaged sales of 185,000 per month in its first few months of sale, which according to Cabal are the highest ever launch figures ever recorded for a men’s lifestyle title. For a first issue review of front click here

Cabal’s managing director, Andrew Sutcliffe, commented: “We are delighted with front’s performance. These sales figures, combined with the results of a recent reader survey showing the average front reader is 21 years old, indicates that we have made a significant impact in an untried market, producing a product that has mass appeal for the younger male reader.” An interview with Sutcliffe by Newsline can be accessed by clicking here.

There were reports last year that the title was being pulled from supermarket shelves because of concern over its sexual content, but Cabal vehemently denied the rumours and instead put lack of stock down to technicalities (see Newsline).

The publisher’s other recent launch, Real Homes, averaged a sale of around 145,000 in its first three month sale period. The title launched in October last year (see Real Homes magazine has made a fantastic impact in a crowded market and we will now embark on phase two of our launch strategy – to grow the brand steadily to the top of the sector. Readers have responded brilliantly to this cleverly targeted title, immediately warming to its point of difference: attainable aspiration.”

Cabal recently bought Zone Publishing’s Maximum Mountain Bike (see Newsline), and is expected to launch a new title onto the cycling magazine market this spring (see Newsline).

front and Real Homes Magazine will record their first official ABCs in August for January – June 1999.

Cabal Communications: 0171 554 5700