A strategic reorganisation of BBC TV has seen BBC One controller, Charlotte Moore, appointed controller of TV channels and iPlayer.
In an effort to offer a ‘simplified and more co-ordinated strategy’ across BBC Television’s channel portfolio, Moore will become the creative, editorial and strategic lead for BBC One, BBC Two, BBC Four and BBC iPlayer – and will be responsible for ensuring the channels work in a ‘complementary’ way while ‘enhancing their distinctive positioning’.
In a statement, the BBC said the reorganisation will support new, creative approaches to programming and scheduling that reflect changing audience behaviour and the growing role of iPlayer, as well as encouraging greater collaboration and creating a more ‘streamlined’ commissioning system.
Moore, who begins her new role next week, said the new approach will help the BBC ‘keep pace’ with a rapidly changing media industry.
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“It is more important than ever for audiences and programme-makers that we have a clearly defined sense of purpose for each channel, to ensure we deliver even higher quality and more distinctive content,” she said.
“A united vision across the portfolio will encourage greater ambition and diversity of output, more creative freedom and quicker decision-making.”
Moore will report to the BBC’s acting director of TV, Mark Linsey, who said: “Charlotte is an outstanding leader and has done a brilliant job making BBC One both distinctive and popular.
“This role will allow her to take a view across channels to drive distinctiveness, quality and risk-taking even further, whilst offering a single point of contact for programme-makers and ensuring audiences get the best programmes, however and wherever they choose to watch.”
