National Commercial Radio Audiences Slip In Latest RAJAR Report
BBC Radio 1 continues to be the nation’s most popular national radio station with an average weekly audience of 11.3 million, according to RAJAR figures for the three months to March 2000 released this morning. This represents a 3.4% increase in audience compared to the same period last year, but is unchanged compared to the March RAJAR report (see Radio 1 Continues To Lead National Radio).
Radio 2 also performed well, with a year on year increase in weekly reach of 1.9%. This station also continues to take the greatest share of listening across the national stations, at 12.9%.
National commercial stations fare badly in a year on year analysis, however. Classic FM was the only station to increase its weekly reach over the period; this rose by 3.7% to 6.2 million. TalkSport, Atlantic 252 and Virgin Radio all saw falls in their weekly reach: Atlantic 252 tumbled 29%; TalkSport was down 11.4% and Virgin Radio dropped 11.3%.
| National Stations Weekly Reach (000s) | ||||
| Station | Reporting Period | Jun-99 | Jun-00 | % Change |
| BBC Radio 1 | (Q) | 10,946 | 11,317 | 3.4 |
| BBC Radio 2 | (Q) | 9,850 | 10,041 | 1.9 |
| BBC Radio 3 | (Q) | 1,948 | 1,951 | 0.2 |
| BBC Radio 4 | (Q) | 9,195 | 8,980 | -2.3 |
| BBC Radio 5 | (Q) | 5,948 | 5,783 | -2.8 |
| Classic FM | (Q) | 5,981 | 6,203 | 3.7 |
| TalkSport | (Q) | 2,268 | 2,009 | -11.4 |
| The New Atlantic 252 | (Q) | 2,053 | 1,449 | -29.4 |
| Virgin Radio AM (UK) | (Q) | 3,283 | 2,913 | -11.3 |
| National Stations Share Of Listening (%) | ||||
| Station | Reporting Period | Jun-99 | Jun-00 | % Point Change |
| BBC Radio 1 | (Q) | 10.3 | 10.7 | 0.4 |
| BBC Radio 2 | (Q) | 12.5 | 12.9 | 0.4 |
| BBC Radio 3 | (Q) | 1.3 | 1.2 | -0.1 |
| BBC Radio 4 | (Q) | 10.7 | 10.9 | 0.2 |
| BBC Radio 5 | (Q) | 4.1 | 4.1 | 0.0 |
| Classic FM | (Q) | 4.2 | 4.4 | 0.2 |
| TalkSport | (Q) | 1.8 | 1.4 | -0.4 |
| The New Atlantic 252 | (Q) | 0.9 | 0.8 | -0.1 |
| Virgin Radio AM (UK) | (Q) | 2.2 | 1.7 | -0.5 |
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