‘Pop-up’ newspaper The New European to remain on shelves

The New European, the ‘pop-up’ newspaper for the 48% who voted to Remain in the EU, is to continue publication beyond its initial four-week plan after smashing sales targets.

The paper went to print on 8 July to become the fastest British newspaper to ever hit the shelves, just nine days after conception.

The launch edition sold an estimated 40,000 copies, with subsequent weekly sales securing the lifespan of the pro-European paper on a rolling basis.

While no official audit has been released, publisher Archant said it has exceeded sales targets and has already made a profit.

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“Pop-up publishing is something that only Archant could have delivered,” said CMO Will Hattam.

“We have the scale to produce a quality print product for a national audience, but also the agility to turn things around fast and cost-effectively enough to profitably service a community that’s popped into existence overnight.

“We’ll only produce the paper for as long as our readers still want it.”

The next copy of The New European will be available on 29 July for £2 – with retail distribution focused around London, Liverpool, Manchester, the south of England, Scotland and Wales and other strongly Remain voting areas.