Revenue
Terrestrial television including GMTV saw a 0.8% fall in total revenue, year on year, during August, recording an overall figure of £186.8m. According to agency estimates, ITV’s revenue dropped by 5.8% during last month, while the relative newcomer Channel 5 increased 25.7%.
Channel 4 and GMTV both made modest increases, while total satellite continues its pattern of growth, increasing 12.2%.
Year on year increases in revenue share for the ITV franchises were fairly small this month. The largest percentage point increase was at Central, which went up 0.8 percentage points to a 17.3% share of revenue. This was also the largest share of any franchise, ahead of London area franchise holder, Carlton, whose 0.5 percentage point increase brought it to a 15.3% revenue share. London’s weekend franchise, LWT, fared less well, seeing the largest percentage point drop, 1.3%, which left it with a 10.1% share of revenue.
Commercial Impacts
During August, significant falls in commercial impacts were seen in all categories for ITV. The largest drop was in Housewives with Children, which fell 16.3% year on year. Women and ABC1 adults also saw double figure drops, each falling 10.9%.
This was not the case at Channel 4, which was up across the board. Housewives with Children saw a particular increase in the month of Big Brother, rising a spectacular 40.4%.
Channel 5 managed increases in all categories except ABC1 Adults, which dropped 2.4% year on year. The biggest increase in Channel 5 commercial impacts was in the Men category, which rose 10.2%.
Satellite once again saw increases in all categories, the highlights being ABC1 Adults, up 32.6%, Housewives with Children, up 23% and Housewives, up 18.3%.
Costs Per Thousand
Costs per thousand at ITV rose year on year in all categories for August. Housewives with Children went up 12.5%. Channel 5 also saw universal increases in CPTs for the month, especially for ABC1 Adults, up 28.8% and Women, up 25.1%.
Channel 4 bucked the trend, however, decreasing in all categories, with the biggest drop in the Women category, down 9.5%.
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