New NRS Study Will Show Accumulation Of Readership

Home shopping data, such as Taylor Nelson Sofres’ Superpanel, is to be used by researchers in a new study for the National Readership Survey (NRS). The study aims to show how different titles accumulate readership over time.

The objective is to produce an audience accumulation curve for each of the titles measured by NRS. This will give researchers the ability to show the effect of actual advertising within magazines over time. It is hoped that the information gathered will help publishers, agencies and advertisers to prove how magazine advertising can increase sales.

NRS: 020 7632 2915