Guardian Unlimited will this week become the first media owner to run advertising across its WAP content in a campaign for car rental firm Avis. The month-long campaign will include an email datacapture facility and banner advertising across the Guardian websites.
On accessing the Guardian Unlimited network on their WAP phone, users will see a text ad for Avis. Clicking on the link will take them to a branded Avis WAP microsite where more details are available. Here they can submit email addresses to receive further information about Avis services.
Steve Wing, head of commercial development at Avis, said: “Guardian Unlimited is at the forefront of content distribution, and is now available anytime, anywhere on a number of digital platforms. This advertising first for Avis demonstrates our willingness and ability to respond to the commercial needs of our clients with imaginative cross-platform solutions.”
The Guardian group has signed a number of deals in recent months to provide content distribution across WAP platforms.
Guardian Group: 020 7239 9696
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