Egg, the internet financial services brand, has signed a content deal with interactive TV platform, Open. The deal will make Egg’s products and services available to 3 million homes via digital television. Following the launch of the service later this year, customers will be able to make applications and service their accounts through the television.
Egg is due to be floated by parent company Prudential next month and in view of similar operations such as Smile being set up in competition, has engaged in a series of initiatives in order to retain customers.
Open: 020 7332 7000
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