Top Ten Radio Advertisers Of The Decade Revealed

The Radio Advertising Bureau has produced a list of the top ten radio advertisers from the last decade. Most of the brands in the list have been in the top ten of each year’s top spenders throughout the decade and each successive year has seen an increase in the amount of money the majority spent on radio advertising.

Carphone Warehouse and Coldseal are two advertisers that built their brands on radio and apportion most of their advertising budget to it. Others on the list have also upped the percentage of their advertising spend on radio over the decade as they have come to appreciate its effectiveness.

This consistency has helped underpin radio’s growth over the last ten years – growth that has raised radio’s share of display advertising from 2% to 6% and which has made it the fastest growing medium of the decade.

Justin Sampson, managing director of the RAB said: “We were the medium of the nineties and I’d like to thank these top investors for making it possible.”

Radio Advertising Bureau: 020 7306 2555