QVC Launches Interactive Shopping Service On CWC Digital

QVC has announced it is to launch an interactive shopping service on Cable & Wireless Communications’ digital platform. Starting today, the service, announced last year (see QVC Launches Interactive Shopping Service), will allow customers to view and buy goods in real time.

Richard Burrell. director of digital media at the channel said: “The launch of the digital interactive service from Cable & Wireless Communications enables us to offer our customers the opportunity to make a considered purchase from QVC, a name that they know and trust, in addition to watching the on-air products on our regular channel.”

CWC’s digital TV offering is now available in an estimated 60,000 homes since extending its roll-out to some southern regions (see CWC Digital Service Attracts 46,000 Subscribers).

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