BlowUp Media Signs Giant Poster Deal With NCP
BlowUp Media, the giant poster sites company which recently launched in Britain, has signed a major property deal with NCP, the UK’s largest car park operator. The group has won exclusive rights to install and sell giant hoardings at NCP sites around the country.
Covering all of the UK’s major cities, the car parks provide perfect opportunities for building high impact posters. The giant outdoor banner market is becoming an increasingly popular medium choice for advertisers and has been identified as one of the fastest growing sections of outdoor (see Big Just Got Bigger In Outdoor, Say Analysts).
Mark Bracey, managing director of BlowUp Media UK, said: “This is an important breakthrough both for BlowUP and for UK advertisers and agencies. We will now be able to offer unprecedented opportunities in all the key cities in the country and, furthermore, will be able to construct the first national giant banner campaign.”