Tommy Hilfiger first brand to use Teads’ video ad chatbot

If you’re fed up of dressing yourself and can spend £200 on a jumper without batting an eyelid, then this one’s for you: video ad specialists Teads have partnered with fashion brand Tommy Hilfiger to develop a chatbot that talks to you, selects products for you and then conveniently puts them in your basket – from within a video ad.

The technology, which Teads claims is a world-first, is accessed via a call-to-action laid over the video creative, based on the time of day – for example, saying ‘Good Morning – Chat to us’.

Tommy Hilfiger’s chatbot TMY.GRL, developed in partnership with msg.ai, will let consumers across the globe explore pieces from the brand’s new collection by asking questions that help identify the customer’s individual tastes and required sizes.

To purchase products suggested by the chatbot, customers are transferred to tommy.com, where the items will have already been placed in their basket.

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“Outstream video ads provide a superior user experience over other video advertising formats, and adding this extra level of personalisation makes them even more powerful,” said Bertrand Quesada, CEO of Teads.

“This is an example of what can be created when a visionary brand and truly cutting edge technology team up. We expect this to be the first of many such campaigns as other brands discover the opportunities of chatbot integrations with their video ads.”

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