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Daily Mail & MOS Supplements

The Daily Mail and The Mail on Sunday will both launch supplements this year with a combined print run of 4.5million, in a bid by Associated Newspapers to target the upper mid-market.
Both papers are keeping details under wraps for the moment but it has been confirmed that the Daily Mail addition will appear on Saturdays, aiming at the family market and similar to that available with the weekend Guardian. The Mail on Sunday supplement will aim towards style and arts features, making up between 48-64 pages. Editors for the sections have yet to be confirmed.
Current Readership Profiles
Adults/Class/Percent
A | B | C1 | C2 | D | E | |
---|---|---|---|---|---|---|
UK Population | 3 | 15 | 25 | 27 | 17 | 13 |
Daily Mail | 5 | 22 | 33 | 25 | 10 | 6 |
Mail on Sunday | 4 | 22 | 35 | 24 | 10 | 5 |