TalkSport, the UK’s first national sports radio station, is to launch its biggest advertising campaign next week. The £2 million push will last for six weeks from 10 April.
The ads will be based around the slogan “All Sport All Day” and will comprise national television slots, Sky Sports channels and 6-sheet posters. An on-air promotion will complement the campaign, testing listeners’ knowledge of sporting stars.
Kelvin MacKenzie, chairman and chief executive of the Wireless Group, which owns the station, said: “Our research demonstrates the significant appetite for our product and the effectiveness of our communication. The campaign will continue to build the TalkSport brand and reinforce a key USP – the only sports breakfast show on radio.”
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