The Advertising Association has appointed industry veteran Matt Bourn as its new director of communications.
The former Braben MD, who is currently partner and director at Finn London, will lead a newly extended team which includes new head of content, Hannah Vasdekys, who joins from Publicis Media.
“This is a key time in the AA’s history, as advertising changes ever more quickly and we meet the challenges of Brexit,” Stephen Woodford, the AA’s chief executive said.
“Brilliant, impactful and high profile communications on behalf of our industry is critical and Matt has the experience, network and creativity to ensure we can best meet the challenges ahead.”
Bourn, who takes on his new role at the AA on 2 October, added: “Advertising is going through a period of dynamic change and I’m hugely excited to have the opportunity to be in a team working right at the heart of this change.
“Our advertising sector is a vital part of the UK, both socially and economically, and we must do everything we can to ensure it has the best possible environment to succeed and grow.”
Bourn replaces Ian Barber, who is taking on a role at Dentsu Aegis as global head of corporate communications.
He will sit alongside fellow AA directors Sue Eustace, director of public affairs, Karen Fraser, director, credos and Ged Glover, director, commercial.
