Blackwood Seven, the media agency that uses artificial intelligence to make planning and buying decisions, has announced it is closing its UK office after just one year.
The company said the closure forms part of a move to concentrate business activities on its SaaS-based AI platform and away from media implementation.
“Our UK vision was never to be a traditional media agency, but to offer advertisers direct access to advanced AI-based comms planning,” Blackwood Seven said in a statement on Tuesday (5 December).
“This brings greater efficiency and transparency as well as better insight into, and predictability of, ROI. Brands continue to have the flexibility to choose whether to implement this themselves inhouse, or via their existing media partners.”
The Danish-based company opened its doors in London in October last year, supported by a deal with the7stars, with Elliot Parkus appointed as UK MD in April.
It will continue to service the UK under the leadership of MD and founding partner Henrik Busch, with Nick Fox and Bob Wootton continuing to operate as hands-on UK advisers.
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