New BARB Panel Nears Completion

BARB has announced that it is entering the final phase of installation of its new panel for the TV audience measurement system which begins on 1 January 2002. The panel is made up of entirely new households totally more than 5,200, overtaking the current total of 4,485.

In line with plans set out by BARB before contracts were awarded in May this year (see BARB Awards New Audience Measurement Contracts), a shadow operation is currently running for the October to December period (see MRG Evening Meeting: The New BARB Contracts) in order to determine differences between the new and old systems.

An industry forum is to be hosted by BARB early next month to present the changes to the new service and what they will mean for subscribers. An announcement as to when top line data will be available will be made at the same event.

BARB: 020 7529 5529 www.barb.co.uk

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