Budweiser, Screwfix and VW sponsor ITV’s World Cup coverage

ITV has announced its sponsorship line-up for the 2018 FIFA World Cup, with Budweiser, Screwfix and Volkswagen set to hit our screens when the tournament starts on 14 June.

The sponsorship will be shared between the three brands with Budweiser sponsoring 50% of the coverage and Screwfix and Volkswagen 25% each.

As well as broadcasting the opening match of the tournament between the Russian hosts and Saudi Arabia, ITV will show England’s final group game against Belgium and all three of Brazil’s group games.

ITV will have first and second pick of the round of 16 and first pick of the semi-finals. The World Cup final will also be live on ITV.

“There’s nothing bigger than the World Cup to bring people together to share in the passion and drama of supporting your country in such an iconic sporting event,” said Kelly Williams, managing director, ITV Commercial.

“It’s fantastic to welcome Budweiser, Screwfix and Volkswagen as ITV’s sponsors for this summer’s mammoth sporting event.”