Mindshare promotes Zohrer and Weetch

WPP’s Mindshare has promoted Ruth Zohrer (pictured above) and Alan Weetch to its leadership team in a bid to “evolve its planning offer” across the UK.

Zohrer, previously head of connections planning at Mindshare, will take on the newly created role of chief product officer and will be responsible for driving Mindshare’s digital transformation across the UK.

Meanwhile, Alan Weetch will take on the role of chief of planning operations, where he will be tasked with leading the planning department and will continue to be involved with two of the agency’s flagship accounts, Three Mobile and Warburtons, which he oversaw in his previous role as client partner.

As part of the “continued evolution” of the department, Nikki Gunning and Emily Scovell have also been promoted to planning partners.

“We are really excited about bringing both the focus on performance and outcome together with a renewed emphasis on ideas and creativity,” said Jo Lyall, managing director of Mindshare UK.

“Planning has to be about both brand and demand in order to be relevant today. Both Ruth and Alan will play a key role in making that happen.”