Kate Bower to lead Publicis Media’s UK Strategic Studio

Publicis Media has hired IPG’s Kate Bower to lead its Strategic Studio practice in the UK.

Bower will work alongside Saatchi & Saatchi’s David Hackworthy, as well as other senior strategy leads across Publicis Groupe, to identify and deliver ‘Power of One’ strategic opportunities.

“Publicis Groupe is creating new frontiers in the marketing and advertising world with the clearest, simplest and most effective proposition in the marketplace,” Bower said.

“I can’t wait to get started in this role to help evolve, solve and transform our clients’ businesses through our unique Power of One approach.”

She will report to Publicis Media’s UK CEO Sue Frogley, as well as Richard Hartell, global lead of the Strategic Studio.

Frogley said: “This is another significant hire for us as we accelerate our UK Groupe model and evolve our Power of One approach.

“Kate is a super smart strategist and I know she will bring top level thinking and joined up, strategic solutions for our clients.”

Prior to IPG, Bower led worldwide planning for Starcom in New York, driving strategic innovation across the global Samsung business.