INR2 Name Revelation

Jointly owned by Richard Branson and TV-am, the second independent national radio station has revealed its’ name, chosen to exude excitement and innovation – Virgin Radio.

Due to begin transmission in the Spring Virgin promises a rock and pop format and has decided to keep sales in-house rather than seek outside forces. The decision was made by managing director, John Aumonier, who reasons that his sales team can do the job more effectively than any sales house. He believes that in the long-term Virgin will benefit from its’ self-sufficient nature. VIRGIN RADIO: 071 288 4347