Bauer Media’s Simon Kilby promoted to chief revenue officer

Bauer Media’s former group commercial director, Simon Kilby, has been appointed chief revenue officer for radio.

In his new role Kilby will lead a unified radio sales team, responding to the evolving needs of Bauer’s customers to deliver a more integrated audio sales experience.

Bauer’s radio brands include Absolute Radio, KISS and Magic; according to the company, the expansion of Kilby’s role comes at a time of “high demand” from commercial partners.

Kilby’s experience spans five years at Bauer Media, prior to which he was commercial director at Absolute Radio for two years and held various commercial positions at Guardian News and Media.

“As Group Commercial Director, Simon has been instrumental in driving vision and growth in our advertising revenues,” said Abby Carvosso, group managing director, Bauer Media.

“He is highly regarded in the industry and has a deep understanding of the radio and media markets, underpinned by a clear vision for the future of advertising. His strategic thinking, passion for radio and ambition for our future bring an enormous amount to this role.”