Channel 5 Signs Text Deal

Channel 5 has signed a deal with mobile marketing company ZagMe to broadcast interactive TV ads that allow text message responses.

The deal will allow advertisers on Channel 5 to encourage a direct response from consumers, who will be offered discounts on products if they reply to text message numbers featured in the adverts.

The databases of users who reply to the numbers will be owned jointly by Channel 5, ZagMe and the advertiser concerned.

The scheme has already been trailed in Bluewater and Lakeside shopping centres (see Text Message Advertising System Hopes To Target Consumers On The Move).

Channel 5: 020 7550 5555 www.channel5.co.uk

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