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Omnicom’s Barry Cupples joins Talon as new global CEO

Omnicom’s Barry Cupples joins Talon as new global CEO

Out-of-home (OOH) specialist agency Talon has appointed Barry Cupples as global chief executive to drive expansion into international markets.

Cupples joins from Omnicom Media Group, where he spent 25 years in roles including CEO Asia-Pacific, CEO Eastern Europe and, most recently, global investment CEO.

He will work alongside Talon’s founder and shareholder, Eric Newnham, who said Cupples was an “absolutely ideal appointment” to the senior management team, “as we bring technology expertise and global expansion together to truly transform our out-of-home business.”

Cupples added: “I am really happy to be joining Talon at a time when we can give real focus to growth and expansion into new markets, as well as credible aspirations to enhance the brilliant service they already provide. For me this is the continuation of an exciting journey and I’m excited to be joining such a dynamic business.”

Talon has made a number of other senior hires in recent months, including the appointment of chief transformation officer Josko Grljevic.

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