Carlton And Granada New Media Departments To Plan ITV Web Presence Boost

It is thought that talks will be initiated this week regarding the integration of Carlton and Granada’s new media divisions. Simon Shaps, managing director of Granada Broadband and Duncan Eaton, marketing and strategy director at Carlton Interactive are expected to meet with Stuart Prebble, chief executive of ITV to discuss the structure of ITV.com.

Plans to boost the identity of ITV online were reinforced in January this year (see Granada And Carlton To Unite Online Assets), having been mooted following the emergence of Carlton and Granada as the major players in ITV last year (see Future Of ITV Laid Out As Granada Seals Deal). With Prebble now named as the new chief executive (see ONdigital To Announce Revamp, Prebble To Head Up ITV) and Granada having abandoned its own web venture, G-Wizz (see Granada’s ISP And Portal To Close Down On Wednesday), to concentrate on the joint project, it is hoped that itv.com will catch up with other broadcasters in its web presence, perhaps even challenging the as-yet undisputed success of www.bbc.co.uk.

Carlton:020 7663 6363 www.carltonplc.co.uk Granada Media: 020 7620 1620 www.granada.co.uk

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