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Facebook’s Escribano joins VIOOH as chief commercial officer

Facebook’s Escribano joins VIOOH as chief commercial officer

VIOOH, an automated trading platform for the out of home (OOH) industry, has appointed Natalia Escribano as chief commercial officer to head up its sales team.

She joins from her position as regional head of sales for audience network at Facebook, prior to which she worked at adtech firm AppNexus.

“I’m incredibly excited about the opportunity to innovate in the out of home world, bringing true programmatic to it,” Escribano said. “VIOOH has ambitious plans and I am looking forward to helping deliver on them.”

In her new role, Escribano will be responsible for shaping and growing VIOOH’s business and partnerships with digital out of home (DOOH) media owners, as well as building the platform’s sales team. She will report into VIOOH’s CEO, Jean-Christophe Conti.

“We are driving the digital transformation in OOH and Natalia joins us at a pivotal time,” Conti said.

“Her expertise in utilising cutting edge technology to drive change will be invaluable as we look to expand in to more territories and sign more media owners on to the platform.”

Launched in June last year, VIOOH is the first platform of its kind in the OOH industry. It is majority owned by JCDecaux – the largest outdoor media owner globally – and although it operates independently and has invited rival businesses to join, it has attracted scepticism from the other major media owners.

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