Telewest Strikes Deal To Combine Screenshop With Bid-Up TV

Telewest Communications is to form a partnership with sit-up Ltd, the owners of bid-up.tv, in order to combine the on-air auction shopping channel with its own Screenshop infomercial channel, launch new channels and aggregate further screen commerce content.

The deal will see Telewest make a £14.8m cash injection into sit-up in return for sit-up purchasing Screenshop from Telewest’s content arm, Flextech, for £10m. Telewest will end up with a 38% stake in the newly enlarged sit-up business.

It is hoped that the arrangement will provide opportunities for combined revenue streams for the two existing channels, as well as sharing purchasing and distribution costs. In addition bid-up.tv will have long-term carriage on Telewest’s Active Digital platform.

sit-up Ltd: 020 8600 9700 www.sit-up.com Telewest: 01483 750 900 www.telewest.co.uk

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