Viacom Beams With Interactive 6-Sheets

Viacom Outdoor is launching a series of interactive 6-sheet posters that “beam” adverts via infrared technology to WAP phones and PDA’s.

The contractor is working with a New York-based firm called StreetBeam to develop the initiative, which will offer advertisers an illuminated 6-sheet format capable of transmitting marketing information direct to consumers.

Viacom plans to launch the “StreetBeam” format on its London Underground network early next year and has identified a package of 25 6-sheet sites around the City and the West End.

Viacom, which is working to adapt the interactive hardware to the 6-sheet format, hopes the new sites will: “Take advantage of the viewing dwell-times on the Underground to allow customers to interact easily and safely with the posters.”

Viacom Outdoor: 020 7482 3000 www.viacom-outdoor.co.uk

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