Online Advertising Shows October Growth

The number of online advertisers in the UK increased 3% month on month during October, to 2,710, according to LemonAd’s latest online advertising barometer figures. The figures also showed that the number of campaigns was up 1% to 5,370, although the number of adverts slipped 0.1% to 12,932.

The sector split remained more or less the same during the month, although travel and tourism, affected by the troubles hitting the travel industry at the moment, dropped 1%, as did computing.

As the run up to Christmas began, Amazon was the top advertiser for the second month running in October, placing 170 campaigns.

Lemonad: 020 7247 7722 www.lemonad.com

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